Design Direction
Logo redesign
Audi Type Art Direction
Color palette
Mood boards
Signage and way finding
Audi App Icon Design System Multiple Guidelines
Orchestrating vendors

Design Direction of the redesign of the brand elements and certain applications. Leading a team of five designers, partnering with the client on a daily basis, and orchestrating different departments in-house—such as 3D, Sound, Strategy, and Production services. By September 2009 (IAA, Frankfurt) the redesigned branding had been launched successfully and implemented by the agencies worldwide.

The redesign was awarded with eight national and international design awards including IF Award, Red Dot Award and Rebrand Award.
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