Creative Direction
Design
Copy
Strategy
Scripts
Agency management
Pre- and postproduction

With over a decade of international experience in creative leadership, I currently serve as Senior Creative Director at DeepL, overseeing a world-class Creative Studio team. My role encompasses driving branding, advertising, web, performance marketing, and social initiatives to support global marketing functions. I collaborate with agencies and vendors to ensure timely, on-brand, and budget-conscious deliverables while embedding AI tools into creative processes to enhance efficiency and innovation.

My passion lies in mentoring and growing diverse teams of designers, copywriters, and project managers, fostering collaboration and excellence. From developing integrated campaigns to translating business goals into creative strategies, I focus on crafting impactful brand awareness and demand generation efforts that align with organizational objectives. My approach is rooted in empathy, adaptability, and a deep understanding of both the creative process and marketing strategies.

As the Senior Creative Director I run a lean yet effective in-house studio overseeing  a team of designers, copywriters (English), and project managers as well as orchestrating vendors.