Creative Direction
Storyboards and Script
Locations and Casting
Post, Editing, and Sound

The video team at MuleSoft grew under my leadership not only by the volume of its output, but also by reaching new levels in storytelling. A rather technical and abstract product like MuleSoft does not lend itself to engaging stories. However, we created a number of Campaign and Product videos which are fun and informative at the same time. From Brand Awareness Campaigns, to Product videos, to Customer stories.

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